Urvi Malvania on what makes Ranveer Singh so popular that he is succeeding Salman Khan and Akshay Kumar as the brand ambassador of Thums Up.
Urvi Malvania reports on the restructuring expected at Disney India under new MD Mahesh Samat.
Without the captaincy, can the cricketer keep his place at the endorsement table?
Streaming services like Netflix, Amazon Prime and Hotstar offer attractive price points to the Indian audience. Urvi Malvania reports.
Hero ISL received, in its third edition, a total viewership of 216 million as compared to around 207 million last year. One of the highlights of the season was the sharp increase in rural India viewership registering a cumulative figure of 101 million, indicating the widespread appeal of the sport.
Sairat is the first Marathi film to cross Rs 100 crore.
Dangal has the potential to surpass the Rs 340 crore mark set by PK.
Made at a budget of Rs 75 crore, the film needs to make Rs 150 crore to break even and book profits.
Movies like Jungle Book, Conjuring 2 helped Hollywood capture its biggest share of the Indian box office this year. Can Bollywood keep up? Urvi Malvania reports.
Global OTT players are late to the party. Indian players like Hotstar and Hungama Play have surged ahead with customisations tailored for the Indian viewer.
'Physically, he is your boy next door, but attitude-wise, he is an evangelist who does not mind shouting from the rooftops to take a stand on a cause he believes in.'
Facebook, Airbnb, Paytm, eBay join the film's cast of brands, look to connect with young audiences.
The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow.
'The IPL is by the biggest sports property in the country and having it will give any digital video player an edge.'
The Olympic silver medalist could charge between Rs 75 lakhs and Rs 1 crore per endorsement.
A bronze medal in wrestling gets brands talking about a potential endorser joining the ranks of past Olympics stars from India, Abhinav Bindra and Vijender Singh
The organisers have become savvier about marketing the game.
Off-spinner R Ashwin is matching Indian batsmen at their game
Disney's The Jungle Book has taken the box office by storm.
Advance booking and track record peg the film's opening collection at Rs 35 to 40 crore.
© 2025 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances